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Coca-Cola reducing brand image to 2 colors

06 02 09 - 12:03 Coke has reinvented its brand identity with only 2 colors. Its a great wake-up call to designers, that you don't have to do overboard to achieve impact.


Turner Duckworth removed almost all the extra elements to reveal that which only Coke can have – the Spencerian script and the ribbon design
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